What is Growth Tracker
Growth Tracker is a continuous shopping, usage and attitudes research product.
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It can be customised to any industry category, is relevant for both product and services businesses, and is focused on helping measure, inform and track growth opportunities for your organisation.
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By measuring shopper, consumer and user behaviours, preferences and attitudes on an ongoing basis, Growth Tracker provides you with real-time insight into how your products, services and brands are performing in the market, and the impact of your marketing activity on driving growth.
Retail Drinks Australia
exclusive member subscription offer
All Retail Drinks Australia (RDA) members have exclusive access to an RDA members only subcription offer to Growth Scope.
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RDA exclusive member offer details:
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A 12 month subscription to 4 x quarterly PDF reports specific to your individual retail channel.
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Channel options (pick one):
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Stand alone bottle shops
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Supermarket attached bottle shops
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Big Box retail
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Online retail
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Each report will contain top level insights into the following areas:
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The key shopping behaviours of people who shop in your nominated channel (e.g. shopper missions, purchase criteria, influence of price promotions)
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The key products consumed when purchased from your nominated channel (category and sub-category) and the key consumption formats.
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Details around the consumer and shopper in this channel (age, gender, location, affluence) and also who they are consuming with (friends, family, work colleagues, small groups, large groups, alone)
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Details around the specific consumption occasions the products purchased from your nominated channel were actually consumed on (e.g. day of week, time of day, with food, location of consumption, reasons for the occasion, activities being engaged in while consuming, functional and emotional needs being satisfied)
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Each report will contain data for the most recent financial year quarter, enabling you to monitor changes in shoppers, consumers and behaviours accross the year.
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Upon subscription you will immediately receive the most recent quarter's report available for your channel via email. At the end of each financial year quarter thereafter you will receive the most recent quarter's report.
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For any question regarding this subscription offer, please contact us.
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Otherwise you can subscribe below.